Tuesday, October 10, 2006

Tourism: Plans to double tourist numbers

Inspired by record numbers in tourist arrivals last year and high popularity rates among northern charter companies, Egyptian tourism authorities aggressively are to market their country as a leading tourism destination abroad. By 2014, Cairo authorities hope to double tourist numbers, and they are well on schedule despite the terrorist attacks earlier this year.
The Egyptian Tourism Authority today announced its strategy on how to achieve its ambitious aim of 2004 - to 'double visitor numbers from eight million in 2004 to 16 million in 2014.' Ahead of this year's northern winter season, a highly profiled marketing campaign was today launched in Cairo, which is to be aired in Egypt's major tourist markets.
See the above page for the full story.

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